Lead generation, the art of attracting potential customers to your business and converting them into buyers, has seen a rapid development in the last decades. Although it is still common to a certain degree to generate leads through conventional channels like personal referrals or telemarketing, the internet has clearly established itself as[...]

Yesterday, HubSpot released their annual “State of Inbound” report for 2017. 

This year’s report is based off 6,000+ responses from marketing professionals and c-level executives providing insights on marketing trends, challenges, and strategies.  Keeping with our annual tradition, The Market Element team spent time reviewing and discussing[...]

Paid advertising is the most immediate lever you can pull as a marketer to generate website traffic, leads, and sales. Google AdWords has become the standard for online advertising and if used properly, can revolutionize a business.

If you've decided to make AdWords part of your digital advertising strategy, or are curious how it can be used,[...]

Welcome to 2017 and welcome to the final part of my Trinity of SEO Optimizations series!

Previously we’ve explored on-page and off-page SEO, and now for this last post we are going to take a look at technical SEO.

While there is certainly overlap with other functions in SEO, the definition I go by is:

“This aspect of SEO is focused on how well[...]

According to a leading digital research company, eMarketer, 52% of all USA travelers will make their bookings online and of these individuals 60% will be using their mobile devices to book their reservation.  As we begin 2017, the digital ecommerce era is alive and well and GROWING in the hospitality industry!

Truth is, the first impression[...]

Every business needs leads. Without Marketing delivering high quality leads to Sales, revenue dries up and growth stops dead in its tracks.

However despite the importance of lead generation, only 1 in 10 professional marketers say that their lead generation efforts are highly efficient and effective!

What gives?

Simply put, lead[...]

Search Engine Optimization (SEO) offers a world of opportunities to businesses. After all, who doesn’t want targeted traffic showing up on their website 24/7/365?

But it is challenging for marketers to capitalize on this potential because managing SEO is an extensive, ongoing, and ever-evolving responsibility.

To put the wide world of SEO into[...]

I have spent a lot of time in Chicago, one of the best food cities in the country, and home to one of the most notorious historical pen authors in history, Ann Landers of the Chicago Sun Times.  I didn’t realize how much I would relate to her advice until I read something that she wrote which absolutely rings true with respect to B2B and B2C[...]

Monetization is a hot topic among bloggers - whether they are blogging for business or simply to advertise on their blogs. If you are blogging for fun or working to establish yourself as an expert within your industry, you can always use your blog to drive more revenue. Use this guide to learn more about what marketing on the blog is and some[...]