As 2021 comes to an end, The Market Element team rounded up our top ten life science and healthcare innovations. While the rollout of COVID-19 vaccines rightfully dominated the news, we also wanted to highlight innovations in other sectors that helped make this year truly special. These discoveries are having a profound impact on medical science[...]
Acquisition to Enhance Inbound Marketing, Marketing Automation and Industry Expertise of Combined Company
The opinions expressed in this blog post are not legal advice nor the recommendations of data privacy experts. Our intent is to distill GDPR compliance to a simple, approachable level.
Lead generation, the art of attracting potential customers to your business and converting them into buyers, has seen a rapid development in the last decades. Although it is still common to a certain degree to generate leads through conventional channels like personal referrals or telemarketing, the internet has clearly established itself as the[...]
This year’s report is based off 6,000+ responses from marketing professionals and c-level executives providing insights on marketing trends, challenges, and strategies. Keeping with our annual tradition, The Market Element team spent time reviewing and discussing the[...]
Paid advertising is the most immediate lever you can pull as a marketer to generate website traffic, leads, and sales. Google AdWords has become the standard for online advertising and if used properly, can revolutionize a business.
If you've decided to make AdWords part of your digital advertising strategy, or are curious how it can be used,[...]
Welcome to 2017 and welcome to the final part of my Trinity of SEO Optimizations series!
While there is certainly overlap with other functions in SEO, the definition I go by is:
“This aspect of SEO is focused on how well[...]
According to a leading digital research company, eMarketer, 52% of all USA travelers will make their bookings online and of these individuals 60% will be using their mobile devices to book their reservation. As we begin 2017, the digital ecommerce era is alive and well and GROWING in the hospitality industry!
Truth is, the first impression with[...]