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Marketing Communication Andrew Sober Insights Marketing Automation

GDPR and HubSpot Compliance Made Simple

The opinions expressed in this blog post are not legal advice nor the recommendations of data privacy experts. Our intent is to distill GDPR compliance to a simple, approachable level.

On May 25th, 2018 the General Data Protection Regulation (GDPR) went into effect to provide enhanced data privacy protection for European Economic Area (EEA)[...]

June 12, 2018 Read More

Guest Blogger Insights Lead Generation

Lead Generation Trends For 2017 and Beyond

Lead generation, the art of attracting potential customers to your business and converting them into buyers, has seen a rapid development in the last decades. Although it is still common to a certain degree to generate leads through conventional channels like personal referrals or telemarketing, the internet has clearly established itself as[...]

September 25, 2017 Read More

Chuck Miller Insights Strategy Inbound Marketing

5 Top Insights on the State of Inbound in 2017

Yesterday, HubSpot released their annual “State of Inbound” report for 2017

This year’s report is based off 6,000+ responses from marketing professionals and c-level executives providing insights on marketing trends, challenges, and strategies.  Keeping with our annual tradition, The Market Element team spent time reviewing and discussing[...]

May 17, 2017 Read More

Andrew Sober Insights Advertising

7 AdWords Campaign Types That Fill Your Sales Funnel

Paid advertising is the most immediate lever you can pull as a marketer to generate website traffic, leads, and sales. Google AdWords has become the standard for online advertising and if used properly, can revolutionize a business.

If you've decided to make AdWords part of your digital advertising strategy, or are curious how it can be used,[...]

February 22, 2017 Read More

Andrew Sober Insights SEO

Technical SEO: Understanding the Trinity of Optimizations Pt. 3

Welcome to 2017 and welcome to the final part of my Trinity of SEO Optimizations series!

Previously we’ve explored on-page and off-page SEO, and now for this last post we are going to take a look at technical SEO.

While there is certainly overlap with other functions in SEO, the definition I go by is:

“This aspect of SEO is focused on how well[...]

January 16, 2017 Read More

Chuck Miller Insights Marketing ROI Hospitality

Making a Marketing Splash in Hospitality: 244% ROI in 15 Months [Infographic]

According to a leading digital research company, eMarketer, 52% of all USA travelers will make their bookings online and of these individuals 60% will be using their mobile devices to book their reservation.  As we begin 2017, the digital ecommerce era is alive and well and GROWING in the hospitality industry!

Truth is, the first impression[...]

December 27, 2016 Read More

Andrew Sober Insights Conversion Rate Optimization Lead Generation

5 Top Lead Generation Tactics for Converting High Quality Leads

Every business needs leads. Without Marketing delivering high quality leads to Sales, revenue dries up and growth stops dead in its tracks.


However despite the importance of lead generation, only 1 in 10 professional marketers say that their lead generation efforts are highly efficient and effective!


What gives?


Simply put, lead[...]

December 2, 2016 Read More