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Groundbreaking Life Science and Healthcare Innovations of 2021

As 2021 comes to an end, The Market Element team rounded up our top ten life science and healthcare innovations. While the rollout of COVID-19 vaccines rightfully dominated the news, we also wanted to highlight innovations in other sectors that helped make this year truly special. These discoveries are having a profound impact on medical science[...]

December 20, 2021 Read More

Marketing Communication Andrew Sober Insights Marketing Automation

GDPR and HubSpot Compliance Made Simple

The opinions expressed in this blog post are not legal advice nor the recommendations of data privacy experts. Our intent is to distill GDPR compliance to a simple, approachable level.

On May 25th, 2018 the General Data Protection Regulation (GDPR) went into effect to provide enhanced data privacy protection for European Economic Area (EEA)[...]

June 12, 2018 Read More

Guest Blogger Insights Lead Generation

Lead Generation Trends For 2017 and Beyond

Lead generation, the art of attracting potential customers to your business and converting them into buyers, has seen a rapid development in the last decades. Although it is still common to a certain degree to generate leads through conventional channels like personal referrals or telemarketing, the internet has clearly established itself as the[...]

September 25, 2017 Read More

Chuck Miller Insights Strategy Inbound Marketing

5 Top Insights on the State of Inbound in 2017

Yesterday, HubSpot released their annual “State of Inbound” report for 2017

This year’s report is based off 6,000+ responses from marketing professionals and c-level executives providing insights on marketing trends, challenges, and strategies.  Keeping with our annual tradition, The Market Element team spent time reviewing and discussing the[...]

May 17, 2017 Read More

Andrew Sober Insights Advertising

7 AdWords Campaign Types That Fill Your Sales Funnel

Paid advertising is the most immediate lever you can pull as a marketer to generate website traffic, leads, and sales. Google AdWords has become the standard for online advertising and if used properly, can revolutionize a business.

If you've decided to make AdWords part of your digital advertising strategy, or are curious how it can be used,[...]

February 22, 2017 Read More

Andrew Sober Insights SEO

Technical SEO: Understanding the Trinity of Optimizations Pt. 3

Welcome to 2017 and welcome to the final part of my Trinity of SEO Optimizations series!

Previously we’ve explored on-page and off-page SEO, and now for this last post we are going to take a look at technical SEO.

While there is certainly overlap with other functions in SEO, the definition I go by is:

“This aspect of SEO is focused on how well[...]

January 16, 2017 Read More

Chuck Miller Insights Marketing ROI Hospitality

Making a Marketing Splash in Hospitality: 244% ROI in 15 Months [Infographic]

According to a leading digital research company, eMarketer, 52% of all USA travelers will make their bookings online and of these individuals 60% will be using their mobile devices to book their reservation.  As we begin 2017, the digital ecommerce era is alive and well and GROWING in the hospitality industry!

Truth is, the first impression with[...]

December 27, 2016 Read More