As 2021 comes to an end, The Market Element team rounded up our top ten life science and healthcare innovations. While the rollout of COVID-...
Our take.
Life science and healthcare evolve quickly and so does the marketing around it. Stay tuned to our blog for the latest industry insights and updates.
Posts by Tag
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- Andrew Sober Insights (7)
- Blogging (5)
- Guest Blogger Insights (5)
- SEO (4)
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- Lead Generation (3)
- Marketing Communication (3)
- Marketing ROI (3)
- Oliver Griebl Insights (3)
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Andrew Sober
- 28 min read
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February 07,2020
As you may have heard, The Market Element is now a CG Life company! The convergence of these two agencies represents a symbiotic evolution o...
The Market Element, A CG Life Agency
- 18 min read
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January 09,2020
Acquisition to Enhance Inbound Marketing, Marketing Automation and Industry Expertise of Combined Company January 09, 2020 01:00 PM Eastern ...
Andrew Sober
- 49 min read
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June 12,2018
The opinions expressed in this blog post are not legal advice nor the recommendations of data privacy experts. Our intent is to distill GDPR...
Guest Author
- 39 min read
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October 31,2017
Ecommerce has vastly improved the way that customers are able to shop and interact with brands. But it’s not just customers who are benefiti...
Guest Author
- 39 min read
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September 25,2017
Lead generation, the art of attracting potential customers to your business and converting them into buyers, has seen a rapid development in...
Chuck Miller
- 22 min read
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May 17,2017
Yesterday, HubSpot released their annual “State of Inbound” report for 2017. This year’s report is based off 6,000+ responses from marketing...
Andrew Sober
- 60 min read
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February 22,2017
Paid advertising is the most immediate lever you can pull as a marketer to generate website traffic, leads, and sales. Google AdWords has be...
Andrew Sober
- 82 min read
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January 16,2017
Welcome to 2017 and welcome to the final part of my Trinity of SEO Optimizations series! Previously we’ve explored on-page and off-page SEO,...
Chuck Miller
- 18 min read
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December 27,2016
According to a leading digital research company, eMarketer, 52% of all USA travelers will make their bookings online and of these individual...
Andrew Sober
- 44 min read
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December 02,2016
Every business needs leads. Without Marketing delivering high quality leads to Sales, revenue dries up and growth stops dead in its tracks. ...
Andrew Sober
- 77 min read
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November 22,2016
In modern SEO, game-changing updates to Google’s algorithm such as Penguin and Panda have solidified off-page SEO as the king of optimizatio...
Andrew Sober
- 73 min read
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October 04,2016
Search Engine Optimization (SEO) offers a world of opportunities to businesses. After all, who doesn’t want targeted traffic showing up on t...
Oliver Griebl
- 27 min read
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September 20,2016
I have spent a lot of time in Chicago, one of the best food cities in the country, and home to one of the most notorious historical pen auth...
Chuck Miller
- 23 min read
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September 12,2016
Monetization is a hot topic among bloggers - whether they are blogging for business or simply to advertise on their blogs. If you are bloggi...
Chuck Miller
- 25 min read
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June 29,2016
A couple weeks ago I stumbled across a study exploring why startups succeed or fail. The research study is called Startup Genome Report Extr...
Andrew Sober
- 23 min read
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March 30,2016
One of the biggest problems people have with search engine optimization is that they overcomplicate things. These bloggers work hard to ensu...
Chuck Miller
- 32 min read
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March 17,2016
No matter the industry you're in, the solutions you sell, or the audience you target, every brand investing in a stronger online presence ne...
Chuck Miller
- 22 min read
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March 10,2016
Inbound marketing is the new trend everyone is trying to follow. If you listen to the hype, it's a completely new form of marketing that sli...
Oliver Griebl
- 41 min read
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March 04,2016
What price can you put on a sound pricing strategy? We’ve talked a lot about marketing effectiveness and the use of digital marketing to inc...
Rachel Mimken
- 38 min read
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February 19,2016
Before coming to Choozle, a digital advertising platform, I knew enough to be dangerous in conversation, but if you had really put me on the...
themarketelement
- 24 min read
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June 24,2015
IT’S NOT ABOUT BEING PERFECT Truth be told, I’ve never given a ‘perfect’ sales pitch, not even close! But in this post I’m going to outline ...
themarketelement
- 20 min read
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June 02,2015
Living in the great State of Colorado comes with some basic inalienable rights. Coloradans expect at least 300 days of sunshine per year, la...
themarketelement
- 18 min read
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February 12,2015
In July 2010, Geoffrey Beattie, professor of psychology at the University of Manchester developed a mathematical formula detailing the core ...
themarketelement
- 19 min read
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January 30,2015
The Cheesecake Factory. What comes to mind first when you hear that name? If you thought “cheesecake”, I completely understand where you’re ...
themarketelement
- 14 min read
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June 10,2014
Wine snobs beware, this blog post may insult your high-class sensibilities and fundamentally alter your opinion on your cherished, dusty, an...
themarketelement
- 14 min read
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March 25,2014
If you’re expecting advice on how to find your soul mate, this blog will be tremendously disappointing! However, if you looking to grow prof...
themarketelement
- 12 min read
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February 11,2014
The very wise Benjamin Franklin once said, “By failing to prepare, you are preparing to fail”. In life and in business, preparation is a cri...
themarketelement
- 11 min read
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December 23,2013
In October 2010, a small group of scientists, engineers, and the ‘token’ marketing guy, formed picoSpin LLC ~ manufacturers of the world’s f...
themarketelement
- 16 min read
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November 09,2013
So, you want to build a new website for your business? Rest assured, professional web designers all share a common goal: to use their talent...
themarketelement
- 16 min read
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October 21,2013
A few years ago, we decided to add a second pet to our family. My husband was vying for a hunting dog – one, he said, that would provide a l...
themarketelement
- 18 min read
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October 17,2013
Disclaimer: The views and opinions expressed in this blog are those of the author (Chuck Miller ~ University of Kansas & Colorado Alumnu...
themarketelement
- 12 min read
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October 01,2013
I recently stumbled upon a website called the “Coffee Cost Calculator” (www.hughchou.org/calc/coffee.cgi). After a few minutes of deep, intr...
themarketelement
- 10 min read
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September 11,2013
A fermata is musical notation, indicating to the performer that a note should be sustained for longer than its note value would indicate. Th...
themarketelement
- 17 min read
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September 04,2013
In June 2003, I took ownership of a well known and established running store in Boulder, CO (Runner’s Choice). At the time, I thought I had ...
themarketelement
- 11 min read
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August 14,2013
In a recent study, 90% of customers find custom content useful and 78% believe that organizations providing custom content are interested in...
themarketelement
- 13 min read
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August 06,2013
Story time is a daily event in our household, usually positioned between the bath and bedtime. On a typical evening, story time involves our...
themarketelement
- 14 min read
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July 27,2013
It was the summer of 1990, my good friend (Oliver Griebl) and I, and a small troop of Boy Scouts from Boulder, CO, embarked on the adventure...
themarketelement
- 16 min read
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July 24,2013
All too often we think of change in a negative light – after all, what has been comfortable in the past is sure to be comforting in the futu...
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