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Chuck Miller Insights Hospitality Marketing ROI

Making a Marketing Splash in Hospitality: 244% ROI in 15 Months [Infographic]

According to a leading digital research company, eMarketer, 52% of all USA travelers will make their bookings online and of these individuals 60% will be using their mobile devices to book their reservation.  As we begin 2017, the digital ecommerce era is alive and well and GROWING in the hospitality industry!

Truth is, the first impression[...]

December 27, 2016 Read More

Conversion Rate Optimization Lead Generation Andrew Sober Insights

5 Top Lead Generation Tactics for Converting High Quality Leads

Every business needs leads. Without Marketing delivering high quality leads to Sales, revenue dries up and growth stops dead in its tracks.

 

However despite the importance of lead generation, only 1 in 10 professional marketers say that their lead generation efforts are highly efficient and effective!

 

What gives?

 

Simply put, lead[...]

December 2, 2016 Read More