Acquisition to Enhance Inbound Marketing, Marketing Automation and Industry Expertise of Combined Company
CHICAGO & SAN DIEGO & DENVER--(BUSINESS WIRE)--CG Life, an integrated marketing and communications agency focused on life science and healthcare, has acquired The Market Element, a digital marketing agency located in Colorado. The acquisition reflects CG Life’s continued organic and inorganic growth and sets the stage for future strategic partnerships. The companies did not disclose financial terms of the deal.
The Market Element specializes in digital and inbound marketing strategies, including content marketing, SEO, PPC, with an emphasis on marketing automation. Focused on the science and technology industries, the agency partners with organizations of all sizes, delivering sound digital strategies and agile tactical implementation. Chuck Miller, who founded the agency in 2013 on a philosophy of connecting marketing directly to the sales function, will continue to serve as president of The Market Element, now a CG Life company.
“Joining forces with CG Life gives our clients access to best-in-class life sciences and healthcare marketing strategy, experience and expertise,” said Miller. “Beyond serving similar markets, we share a common vision for how to make marketing both effective and accountable. Ultimately, our shared purpose and passion for delivering client value inspired this union.”
CG Life is integrating The Market Element team to serve clients in a variety of ways, from developing campaign strategies to creating and executing digital architectures.
“Digital strategies that involve inbound marketing and marketing automation represent a true transformation of how marketers connect with audiences in a dynamic manner,” said Murad Sabzali, founding partner of CG Life. “We were already partnering successfully with The Market Element on select projects to the benefit of our respective clients. By joining forces formally, The Market Element will bring very specific digital capabilities that will allow us to enhance our ability to meet the real-time marketing and communication needs of the life science and healthcare industries.”
About The Market Element, a CG Life Company
A wholly owned subsidiary of CG Life, The Market Element is a full-service digital marketing agency. The agency focuses on the science and technology markets and offers compelling and contextual content while leveraging inbound marketing techniques to reach the right buyer at the right time, with the right content. Clients range from the Fortune 500 to the innovative start-ups. The Market Element is a HubSpot Certified Partner. Visit www.themarketelement.com for more information.
About CG Life
At CG Life, we are a people-driven marketing and communications agency focused on life science and healthcare. Propelled by science since 2003, we use smart strategies to integrate inspirational creative, insightful content, clever communications and digital platforms to create and elevate leading and disruptive brands. Hit us up at CGLife.com and let’s talk.