Search Engine Optimization (SEO) offers a world of opportunities to businesses. After all, who doesn’t want targeted traffic showing up on their website 24/7/365?

But it is challenging for marketers to capitalize on this potential because managing SEO is an extensive, ongoing, and ever-evolving responsibility.

To put the wide world of SEO into[...]

I have spent a lot of time in Chicago, one of the best food cities in the country, and home to one of the most notorious historical pen authors in history, Ann Landers of the Chicago Sun Times.  I didn’t realize how much I would relate to her advice until I read something that she wrote which absolutely rings true with respect to B2B and B2C[...]

Monetization is a hot topic among bloggers - whether they are blogging for business or simply to advertise on their blogs. If you are blogging for fun or working to establish yourself as an expert within your industry, you can always use your blog to drive more revenue. Use this guide to learn more about what marketing on the blog is and some[...]

A couple weeks ago I stumbled across a study exploring why startups succeed or fail.  The research study is called Startup Genome Report Extra on Premature Scaling - a project coauthored by Berkeley & Stanford faculty members with Steve Blank and 10 startup accelerators as contributors. The report analyzed 3,200 high growth startups and found[...]

One of the biggest problems people have with search engine optimization is that they overcomplicate things. These bloggers work hard to ensure that every ounce of HTML on their page is optimized and that even the most awkward keywords are placed prominently on their site. SEO tactics like these may have helped boost rankings in the past, but[...]

No matter the industry you're in, the solutions you sell, or the audience you target, every brand investing in a stronger online presence needs to utilize the power of inbound marketing.

But even with this said, inbound marketing is nothing new. The potential that comes with implementing inbound marketing tactics has hit the mainstream,[...]

Inbound marketing is the new trend everyone is trying to follow. If you listen to the hype, it's a completely new form of marketing that slips in under an audience's defenses, and delivers your message right to their vulnerable spots. It takes time, but when you hook new customers with inbound marketing, you keep those customers. Sometimes for[...]

What price can you put on a sound pricing strategy?

We’ve talked a lot about marketing effectiveness and the use of digital marketing to increase quality leads for businesses, which is a critical first step in growing profitably. However, once the quote is agreed on with the customer and the sale is closed, there is no opportunity to further[...]

Before coming to Choozle, a digital advertising platform, I knew enough to be dangerous in conversation, but if you had really put me on the spot I would have crumbled into an embarrassed mess. Ignorance (and likely over confidence) is a beautiful thing since despite my then shallow knowledge of digital, I took a job at Choozle teaching our[...]