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Chuck Miller Insights

Fermata Mantra

A fermata is musical notation, indicating to the performer that a note should be sustained for longer than its note value would indicate. The duration of holding the note is up to the discretion of the performer or conductor. In essence, the fermata allows the performer or conductor artistic freedom with the music. To appreciate the artistic[...]

September 11, 2013 Read More

Chuck Miller Insights

My Runner’s Low – A Short Memoir On Failure

In June 2003, I took ownership of a well known and established running store in Boulder, CO (Runner’s Choice). At the time, I thought I had landed the perfect job! I was an avid and passionate runner, and now the outright owner of a running specialty store in Boulder, Colorado (‘Running Capital, USA’). It was a perfect situation, how could this[...]

September 4, 2013 Read More

Chuck Miller Insights

Content Is King...But

In a recent study, 90% of customers find custom content useful and 78% believe that organizations providing custom content are interested in building good relationships with them (TMG Custom Media). In today’s digital economy, providing meaningful, relevant, and impactful content is of paramount importance. Businesses that prioritize custom[...]

August 14, 2013 Read More

Chuck Miller Insights

'Go, Dog. Go!' Marketing

Story time is a daily event in our household, usually positioned between the bath and bedtime. On a typical evening, story time involves our son (Joshua) picking out his favorite books for us to read. In a very unscientific observation, I’ve noticed one book in particular seems to be one of Joshua’s favorite: ‘Go, Dog. Go!’ by P.D. Eastman. If[...]

August 6, 2013 Read More

Chuck Miller Insights

Look Out Below

It was the summer of 1990, my good friend (Oliver Griebl) and I, and a small troop of Boy Scouts from Boulder, CO, embarked on the adventure of a lifetime! The trip was called “The Canyon Capers”, a 2-week high-adventure in the Arizona wilderness (Grand Canyon, Havasu Falls, and the Colorado River). One fine morning, a few of us took a hike[...]

July 27, 2013 Read More

Oliver Griebl Insights

The Marketing Measurement Imperative

All too often we think of change in a negative light – after all, what has been comfortable in the past is sure to be comforting in the future, right? Well, whether we like it or not, we are in the midst of a big change – a change that I believe we are not really noticing at the moment, but will look back on in several years and view as[...]

July 24, 2013 Read More