This year’s report is based off 6,000+ responses from marketing professionals and c-level executives providing insights on marketing trends, challenges, and strategies. Keeping with our annual tradition, The Market Element team spent time reviewing and discussing[...]
According to a leading digital research company, eMarketer, 52% of all USA travelers will make their bookings online and of these individuals 60% will be using their mobile devices to book their reservation. As we begin 2017, the digital ecommerce era is alive and well and GROWING in the hospitality industry!
Truth is, the first impression[...]
Monetization is a hot topic among bloggers - whether they are blogging for business or simply to advertise on their blogs. If you are blogging for fun or working to establish yourself as an expert within your industry, you can always use your blog to drive more revenue. Use this guide to learn more about what marketing on the blog is and some[...]
A couple weeks ago I stumbled across a study exploring why startups succeed or fail. The research study is called Startup Genome Report Extra on Premature Scaling - a project coauthored by Berkeley & Stanford faculty members with Steve Blank and 10 startup accelerators as contributors. The report analyzed 3,200 high growth startups and found[...]
One of the biggest problems people have with search engine optimization is that they overcomplicate things. These bloggers work hard to ensure that every ounce of HTML on their page is optimized and that even the most awkward keywords are placed prominently on their site. SEO tactics like these may have helped boost rankings in the past, but[...]
IT’S NOT ABOUT BEING PERFECT
Truth be told, I’ve never given a ‘perfect’ sales pitch, not even close! But in this post I’m going to outline the foundational elements that have transformed my (im)perfect pitch into my most powerful selling tool.
Living in the great State of Colorado comes with some basic inalienable rights. Coloradans expect at least 300 days of sunshine per year, lack of oxygen, inappropriate ‘Mile High’ jokes from out-of-staters, nightmare I-70 traffic and most importantly, access to the world’s best craft beer. Speaking as a proud Colorado native and craft beer fan,[...]
In July 2010, Geoffrey Beattie, professor of psychology at the University of Manchester developed a mathematical formula detailing the core components and fundamentals of an optimal handshake. According to Professor Beattie, the optimal handshake “…is one of the most crucial elements of impression formation and is used as a source of[...]
If you’re expecting advice on how to find your soul mate, this blog will be tremendously disappointing! However, if you looking to grow professionally and develop as a leader, than it’s probably worth your time to continue reading this blog. The inspiration for this blog came from a vivid and memorable dream I had last night. The dream begins[...]