Lead generation, the art of attracting potential customers to your business and converting them into buyers, has seen a rapid development in the last decades. Although it is still common to a certain degree to generate leads through conventional channels like personal referrals or telemarketing, the internet has clearly established itself as[...]

Every business needs leads. Without Marketing delivering high quality leads to Sales, revenue dries up and growth stops dead in its tracks.

However despite the importance of lead generation, only 1 in 10 professional marketers say that their lead generation efforts are highly efficient and effective!

What gives?

Simply put, lead[...]