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Guest Blogger Insights Lead Generation

Lead Generation Trends For 2017 and Beyond

Lead generation, the art of attracting potential customers to your business and converting them into buyers, has seen a rapid development in the last decades. Although it is still common to a certain degree to generate leads through conventional channels like personal referrals or telemarketing, the internet has clearly established itself as[...]

September 25, 2017 Read More

Andrew Sober Insights Conversion Rate Optimization Lead Generation

5 Top Lead Generation Tactics for Converting High Quality Leads

Every business needs leads. Without Marketing delivering high quality leads to Sales, revenue dries up and growth stops dead in its tracks.

 

However despite the importance of lead generation, only 1 in 10 professional marketers say that their lead generation efforts are highly efficient and effective!

 

What gives?

 

Simply put, lead[...]

December 2, 2016 Read More