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Oliver Griebl Insights Pricing

What's for Dinner Ma'? Money Left on the Table? - Economic Value Estimation® (EVE)

I have spent a lot of time in Chicago, one of the best food cities in the country, and home to one of the most notorious historical pen authors in history, Ann Landers of the Chicago Sun Times.  I didn’t realize how much I would relate to her advice until I read something that she wrote which absolutely rings true with respect to B2B and B2C[...]

September 20, 2016 Read More

Oliver Griebl Insights Strategy Pricing

4 Foundational Steps Towards an Effective Pricing Strategy

What price can you put on a sound pricing strategy?

We’ve talked a lot about marketing effectiveness and the use of digital marketing to increase quality leads for businesses, which is a critical first step in growing profitably. However, once the quote is agreed on with the customer and the sale is closed, there is no opportunity to further[...]

March 4, 2016 Read More

Oliver Griebl Insights

The Marketing Measurement Imperative

All too often we think of change in a negative light – after all, what has been comfortable in the past is sure to be comforting in the future, right? Well, whether we like it or not, we are in the midst of a big change – a change that I believe we are not really noticing at the moment, but will look back on in several years and view as[...]

July 24, 2013 Read More