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Chuck Miller Insights Strategy Inbound Marketing

5 Top Insights on the State of Inbound in 2017

Yesterday, HubSpot released their annual “State of Inbound” report for 2017

This year’s report is based off 6,000+ responses from marketing professionals and c-level executives providing insights on marketing trends, challenges, and strategies.  Keeping with our annual tradition, The Market Element team spent time reviewing and discussing[...]

May 17, 2017 Read More

Strategy

5 Inbound Marketing Trends to Track In 2016 and Beyond

No matter the industry you're in, the solutions you sell, or the audience you target, every brand investing in a stronger online presence needs to utilize the power of inbound marketing.

But even with this said, inbound marketing is nothing new. The potential that comes with implementing inbound marketing tactics has hit the mainstream,[...]

March 17, 2016 Read More

Oliver Griebl Insights Strategy Pricing

4 Foundational Steps Towards an Effective Pricing Strategy

What price can you put on a sound pricing strategy?

We’ve talked a lot about marketing effectiveness and the use of digital marketing to increase quality leads for businesses, which is a critical first step in growing profitably. However, once the quote is agreed on with the customer and the sale is closed, there is no opportunity to further[...]

March 4, 2016 Read More